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Nykaa Success Story

The Success Story Of Nykaa

Nykaa was founded by Falguni Nayar in the year 2012. Falguni Nayar was the former managing director of Kotak Mahindra Capital Company. Gradually but surely, Nykaa has become one of the most popular brands in the beauty eCommerce & Retail Industry.

In fact, Falguni Nayar’s extra-ordinary story is a perfect example of woman-power and her journey is a true inspiration for all of us – irrespective of gender. The venture started off as a one-stop shop for the cosmetics and beauty wellness products. After a humble start, she went on building up her empire which now stands tall at 200 crores plus.

Falguni Nayar’s story also tells us that if one dreams to achieve big, time and age shouldn’t matter. An IIM graduate Falguni spent 19 years working as an investment banker with the Kotak Mahindra group. In the year 2012 that she took the huge decision of quitting her job and start her an entrepreneurial journey. Nykaa as a brand stood out and made extra-ordinary progress because of the successful incorporation of technology and sound business strategies, Nykaa created a huge customer base for itself. In a short span which helped the brand when it introduced its own makeup and skincare line in the market.

If you don’t already know about Nykaa; it is an e-commerce portal which offers beauty and wellness products of various leading brands such as Lakmé, Maybelline, L'Oréal Paris, etc. Besides the portal, Nykaa also has its offline presence in stores and they are expanding their network of stores at a rapid speed. Nykaa now stands as a one-stop solution to everything required by a woman, be it feminine hygiene or luxury makeup, it offers all.

In their product range, they have all types of make-up products including tools, brushes and make-up kits besides skin care, hair care, wellness, fragrance, personal care products and much more. Check their website for seasonal offers, discounts and beauty advices. Recently, Nykaa has started collaborating with international brands and introduce brands like HUDA Beauty, Kiko Milano, Wet and Wild, etc. to the Indian buyers.

(Image Courtesy: http://www.curiousandconfusedme.com)


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