From a humble beginning of selling standalone properties to have developed a legacy of real estate brilliance - How has been the journey? What were your biggest challenges and most cherished accomplishments? It has been a journey full of ups and downs in the last 25 years. There has been lot to learn especially with the industry growing, new technologies and trends coming in. The approach today is more organized and professional. We can now proudly claim we have got in-depth knowledge of the real estate business and are committed to excellence. Our biggest achievement has remained the fact that we have been able to develop confidence among our clients. One of the greatest challenges has always been to keep setting new benchmarks and maintain a new standard in redeveloping the society and offer the best in terms of architecture, construction, technologies and facilities.
You have an enviable portfolio of real estate consultations with the best brands - How has been the experience?The idea was to acquire intrinsic knowledge. My association with names like Kalpatru, Lodha, and Hiranandani among others helped me refine my skills as a consultant while making me understand the industry in depth. It is a continuous and an ongoing process of learning.
We would like to know your valuable opinions on the future of real estate industry of India in coming 2-3 years?
The real estate industry in India is going through a phase where many crucial changes are taking place thanks to the much needed initiatives being taken by the central government. A lot of positive initiatives are being taken and we are expecting new trends to emerge especially by end of next year with the implementation of GST in April.
We are headed towards a more organized, transparent and disciplined system over all that will help build better developer-buyer relationship apart from bringing in more funds through FDI. We are hopeful that the market will touch around US$ 180 billion by 2020 with Mumbai being the place bet in terms of rental returns on investments. Apart from Mumbai and NCR, Bangalore, Pune, Ahmedabad and Chennai will attract maximum foreign investments. Overall the next five years are expected to bring a good phase for the market.
What are your marketing plans? Which media and modes of advertising you find the most effective?
In today's times we need to constantly keep bringing in fresh ideas and strategies when it comes to marketing. Today the buyer is more aware of what they want. Our marketing focuses on the USPs of our projects. The modern day online media is extremely important .
We believe that you have an ambitious plan of building 10-15 township projects in coming years. Will you like to elaborate?
My vision for my company is to make it a household name in the coming years. With regards to building townships, it is a very challenging task and takes great efforts. We as Raheja homes will be looking at making apartments with all modern facilities and eco-friendly apartments according to clients needs.
By Mr. Sushil Raheja , CEO, Raheja Homes Builders & Developers